Three new FMs simultaneously hit the airwaves in Central India
Mumbai -- 8 November 2007– Radio as a medium is gaining strength in India, day by day. The most recent and most obvious example is the city of Nagpur, where three commercial radio stations recently launched virtually at the same time. As the economic hub right in the center of India, Nagpur has considerable potential as a media market. Radio Mirchi, MY FM and Radio City realized this early on, applied for broadcast licenses and submitted successful bids.
Significantly, all three of these major players run essential parts of their radio operations with RCS products. Most prominently among these products ranges Airwaves Traffic, which all three stations rely on for scheduling of advertising content, naturally with separate installations for each group. With Airwaves, they also handle contract administration, customer relations, complete billing and reporting in one complete system. For all three stations, Airwaves is operated with a central database that resides in their respective administrative centers, connecting Nagpur with all their other locations. This allows coordinated scheduling of advertising throughout the country. Airwaves Traffic is used by broadcasters worldwide, in more than 1.200 stations, spread across 45 countries.
Play-out and program scheduling in all three stations are handled by the fully integrated suite of RCS Master Control, Linker and Selector XV. This setup in turn has comprehensive integration with Airwaves Traffic.
Says Kanan Bhuta, Manager of Support for Airwaves at RCS India: â€œNo other traffic system is as tightly integrated with the actual radio operation as Airwaves is with Master Control. Managing the spots and handling of the audio material becomes a breeze in this constellation. Combined, this reduces the chance for errors and omissions to an absolute minimum, which otherwise can become a very costly liability to any radio operation. Importing of actual airtimes from Master Control to Airwaves makes reconciliation easy and ensures accurate billing.â€
And so, where listeners until a few weeks ago were mired in the radio doldrums with no choice but state radio on their FM band, they now are being wooed around the clock by three of the most colorful and exciting radio enterprises in the country.
RCS software is used by more than 9,000 radio stations, TV music channels, cable companies, satellite music networks and Internet stations worldwide. RCS is the world's leading provider of broadcast software. The company provides broadcasters and webcasters with tools and expertise and also develops real-time audio recognition technology. In 2002, RCS opened its subsidiary in Mumbai. Since then, RCS India has been serving the broadcast industry in India with localized services around the clock.
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