"Breaking The Daily Habit: Winning New Dollars From Print"
January 6, 2006– The Radio Advertising Bureau (RAB) will present a free sales training workshop on Breaking The Daily Habit: Winning New Radio Dollars From Print in San Francisco on January 19, 2006. Sponsored by Media Monitors, this half-day workshop is part of an ongoing free nationwide sales training series that began in 2005.
Endorsed by the Northern California Broadcasters Association, this Bay Area workshop is offered free of charge to the first 50 Sales Managers and Account Executives from Radio Stations in the Bay Area to register.
The training session will be offered at the Renaissance Parc 55 Hotel in San Francisco on January 19, 2006 from 1:00PM to 5:00PM. Interested attendees should contact Media Monitors to book their seat early. Call 1-800-67-MEDIA ext. 143, or email firstname.lastname@example.org.
Conducted by RAB Senior Vice President of Training, Lynn Anderson, recently named one of The 50 Most Influential Women in Radio by Radio Ink Magazine, now three years in a row, is a veteran of Radio on-air, sales, station and cluster and network management. Most notably, she was President and General Manager of KISS FM/AM in Los Angeles, leading the FM station to become the nation's highest billing FM and the first station in Los Angeles to achieve a 10 share. Breaking the Daily Habit: Winning New Radio Dollars from Print uncovers how to position Radio's strengths against newspapers and exposes the inequity that exists between newspapers' dwindling circulation figures and its share of local advertising budgets.
"Knowing your competition is a critical part of being a strategic radio salesperson, and that's why this is a unique opportunity to understand how newspapers are being sold. Hope to see you there!" remarked Terry DeVoto, President of the Northern California Broadcasters Association.
"Radio is a significant advertising medium in the San Francisco, San Jose and Sacramento markets," comments Philippe Generali, President of Media Monitors. "In 2005 we brought the RAB's Lynn Anderson and her sales training session to overflow crowds in Houston, Baltimore and a few weeks ago to record attendance, standing room only, at two sessions in New York City. We have had numerous requests to do west-coast training, so we're proud to send Lynn to her home state of California."
"The more Radio salespeople learn about effectively selling against competitive media, the more our industry will productively strengthen its share of advertiser dollars," added Gary Fries, President and Chief Executive Officer of RAB. "Media Monitors' generous support of this series makes it an extraordinary opportunity for Radio sellers and managers to obtain valuable information that will help construct their business."
About Media Monitors
Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS., the world's leading provider of broadcast and webcast software. Media Monitors and its logo are service marks of Media Monitors. For more information visit www.mediamonitors.com
About The Radio Advertising Bureau
The Radio Advertising Bureau (RAB) is the sales and marketing arm of the Radio industry with nearly 7,000 members including close to 6,000 stations in the U.S., and over 1,000 associate members in networks, representative firms, sales, and international organizations. For more information visit www.rab.com.
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